1. Purpose of the application

PPC Reporting Automation is an internal tool used to prepare advertising performance reports for Google Ads accounts managed by the Company on behalf of its clients.

The application retrieves authorized performance data, validates and aggregates it, calculates reporting metrics, and prepares standardized reports and draft client communications.

The application is intended for reporting and analysis only. It does not automatically create, edit, pause, or delete Google Ads accounts, campaigns, ads, keywords, budgets, bids, targeting settings, or conversion actions.

2. Authorized users

Access is limited to employees, contractors, and other persons expressly authorized by the Company.

The application is not available to the public. Clients may receive generated reports but do not have direct access to the application or the Company’s Google Ads API credentials.

Authorized users may use the application only for legitimate Company business, for accounts the Company is authorized to manage, and in accordance with applicable laws, Company policies, and Google policies.

3. User responsibilities

Users must keep credentials secure, access only accounts relevant to their duties, review outputs before sharing them externally, and report suspected unauthorized access or security incidents.

Users must not bypass access controls, share credentials with unauthorized persons, interfere with the application, or use it for unlawful or unauthorized purposes.

4. Google Ads data

The application may access Google Ads account and campaign identifiers, campaign names, reporting periods, impressions, clicks, interactions, costs, conversions, conversion values, and campaign- or product-level performance data.

This data is used only for reporting, analysis, historical comparison, quality control, and delivery of advertising management services to the relevant client.

The Company does not sell Google user data or use it for unrelated advertising, profiling, or marketing. Use of information received from Google APIs will comply with the Google API Services User Data Policy, including the Limited Use requirements.

5. Human review

Reports, analyses, recommendations, and draft communications generated by the application are support materials only.

An authorized person must review all outputs before they are sent to a client or used for business decisions. The application does not guarantee advertising results, revenue, profitability, or future campaign performance.