Internal PPC Reporting Automation
Purpose of the application
PPC Reporting Automation is an internal application used by authorized employees and contractors of Martin Kořínek, a digital marketing agency that manages advertising campaigns on behalf of its clients.
The purpose of the application is to automate the preparation of recurring performance reports for Google Ads accounts that our company is authorized to manage.
The application is not available to the general public. Clients do not access the application directly and receive only reports that have been reviewed and approved by an authorized employee.
What the application does
The application connects to authorized Google Ads accounts through Google OAuth and the Google Ads API.
It retrieves the advertising performance data required to:
- prepare account-level and campaign-level reports;
- report product-level performance where applicable;
- validate and aggregate advertising results;
- calculate reporting metrics;
- compare performance with previous reporting periods;
- generate standardized monthly PPC reports;
- prepare draft report commentary for employee review.
The retrieved information may include Google Ads account and campaign identifiers, campaign names, reporting dates, impressions, clicks or interactions, advertising costs, conversions, conversion values, and related campaign or product performance metrics.
Why the application requests Google Ads data
The application requests access to Google Ads data solely to generate performance reports for advertising accounts managed by our company.
Google Ads data is used to provide reporting, analysis, historical comparisons, and quality control for the relevant client account. The application accesses only accounts that our company has been authorized to manage.
The application uses the Google Ads API for reporting purposes only. It does not automatically create, edit, pause, or delete:
- Google Ads accounts;
- campaigns or advertisements;
- keywords or targeting settings;
- budgets or bids;
- conversion actions;
- account users or permissions.
Google Ads data is not sold or used for unrelated advertising, user profiling, or marketing purposes.
Human review
All reports, analyses, recommendations, and draft communications generated by the application are reviewed by an authorized employee before they are shared with a client.
The application does not automatically send reports to clients or make campaign management decisions.
Access to the application
Access is restricted to authorized employees and contractors of Martin Kořínek who require the application for their work.
The application is operated as an internal business tool and does not provide public registration or client-facing access.
Privacy and Terms
Information about how the application accesses, uses, stores, shares, retains, and protects Google user data is available in our:
Use of the application is governed by our: